Elisa Lewittes

Because brands aren’t memorable without a distinct personality. Coherent narratives build trust and loyalty.

Let’s ensure that your brand sounds, communicates, and is perceived as undeniably unique and recognizable to your audience.

Communicate with B2C and/or B2B consumers with confidence and clear, targeted messaging. 

Dynamic brand voices require structure, clarity, and platform-specific adaptability.

Think about how you speak to your BFF vs. your boss vs. your parents.

Same you, just calibrated and contextually attuned. To ensure your brand’s personality feels calibrated to different audience segments, we’ll ensure the tone of voice is properly modulated across every platform, each consumer type, and specific marketing goals.

Let’s streamline this information all in one place.

• Tone of Voice Guidelines 

• Creative Brief Templates 

• Campaign Concept and Messaging Brief Frameworks 

• PR and Wholesale One-Sheet Templates

The perfect strategic plan considers your KPIs, messaging, and vibes.  

Results include humanized metrics for data-backed decision-making frameworks and visionary brand messaging transformed into actionable deliverables to keep you accountable. 

Through leveraging information from your customer journey, audience feedback, competitive landscape research, and industry insights, we’ll align on creative strategy frameworks that ensure your brand sounds like you, while meeting all your branding and performance goals.

• Tailored messaging templates for: 

• External Paid Ad Agencies 

• External SMS agencies 

• UGC Creators 

• Influencers + Talent Agencies 

• Brand Partnerships 

• External PR & Creative Agencies

• Market Research Teams 

• Production & Event Planning 

• Freelancers 

• Big Idea & Key Messaging Frameworks 

• Campaign Goals & Emphasized Brand Identity Pillars 

• Background Information and Campaign Context 

• Tailored Key Points For Product Information & Talent Biographies 

• Cross-Platform Messaging Systems For Every Touchpoint 

• Marketing & Creative References and Resources

• Email 

• SMS/MMS 

• Paid Meta Ads

• Organic Social Media 

• Website/E-commerce (Landing Pages, Pop-Up Windows, About/Collection Pages, PDPs, UX Writing, etc.) 

• Press Releases 

• Brand and Founder Bios 

• Blog Posts

• Thought Leadership Articles & Content  

• Ghostwriting 

• Brand Book Creation 

• Scriptwriting/Talking Points 

• OOH Advertising 

• Direct Mail 

• Retail 

• Event Invitations, Place Settings, Decor, & Gifting 

• Product Seeding Campaigns 

With a background in journalism, PR, and e-commerce consulting, my messaging frameworks, copywriting, and editorial strategies support the following:

• Media Kit Materials

• Key Messaging for PR & Influencer Talent Agencies

• Narrative Frameworks for Authentic Partnerships

• Consulting for PR, partnerships, and advertorial pitching

Bestsellers are constructed through collection world-building, concepting, and naming that uphold and reinforce your brand’s core values, mission, and identity. Product development doesn’t stop with operations. Customers need to feel connected to the narrative and believe in it, too.

My experience crafting brand messaging strategies, campaign concepts, and naming for bestselling collections and products can help you transform high-quality products into your brand’s top-performers.

• Collection Taxonomy & Strategy

• Product & Collection Naming

• Brand Architecture & Narrative Merchandising

• Launch Campaign Concepting & Strategy

• Brand & Collection/Hero Product Awareness Campaigns

• Collection Verbal Identity and Messaging

• Consumer Education Content & Strategy

• PDPs & Bundle Recommendations  

Naming and messaging systems for:

• Navigation Bar, Banners, Product Searches, and Chatbots

• Collection Pages, Product Curation Pages, & Bundles

• UX-Optimized Product Names and Descriptions 

• Personalized Recommendations 

• In-Cart Messaging & Promotional Language 

• Button Labels & Customer Journey Flows