ABOUT ME

I'm an NYC-based copywriter and journalist across the fashion, beauty, luxury, and wellness industries, specializing in working with sustainable & digital-first brands. Through the power of storytelling, I work with my clients to develop brand narratives and engage in meaningful conversations through a 360-copy approach to streamline your storytelling efforts from Search and Social to Shop, Site & Display with offerings ranging from SEO website copywriting, blog posts, email newsletters, product copy to social content, press releases, and beyond.

Copywriting clients (past & present) include: Lyst, eBay, Eco-Age (Econyl), Miaou, With Jéan, Moon Boot, Stone and Strand, Verlas, Davines, Zensa, La Mariposa Swim, Luxxi, and more.

As a freelance journalist, my bylines include Byrdie, Forbes, Fashionista, tmrw magazine, and Footwear News, among others. I was previously part of the Forbes Finds (now Forbes Vetted) contributor network in the Style category, where my articles earned over 1 million views. My focus lies in commerce journalism and features within niches, including sustainable fashion, cruelty-free style & beauty, and innovative retail models.

Let’s connect to enrich your copy and best share your brand story.