ABOUT ME
Seeking A Storytelling Strategist Who Strengthens Your Messaging & Sales?
My name is Elisa, and I’m a Brand Messaging and Verbal Identity Strategist with over 12 years of experience in the fashion, beauty, jewelry, fragrance, retail, and media industries.
Based in NYC, I work with clients of all sizes and growth stages, from founder-led to legacy brands and agencies, to establish a well-defined, recognizable brand voice and narratives that encourage consumer engagement, product discovery, elevated shopping experiences, and community-led loyalty.
Brands, agencies, and publishers I’ve worked with include Dossier, Lyst, Moon Boot, eBay, Davines, With Jéan, Miaou, Eco Age, Edie Parker, Stone and Strand, Verlas, Club Monaco, KCD Paris, Forbes, Fashionista, Byrdie, tmrw, Footwear News, and more. Copywriting clients (past & present) include: Lyst, eBay, Eco-Age (Econyl), Miaou, With Jéan, Moon Boot, Stone and Strand, Verlas, Davines, Zensa, La Mariposa Swim, Luxxi, and more.
You’ll love collaborating with me if you’re:
Desiring a full tone of voice refresh
Ready to scale your defined verbal identity with proper guidelines and frameworks
Wanting to level up your next campaign with a Big Idea and key messaging that resonates
Confident in your content and ideas, but need structural clarity via content pillars, creative strategy, and streamlined editorial calendars
Require a copywriter ASAP who executes with the ability to flex your brand’s tone of voice to make sense for each platform
Curious how narrative merchandising and editorializing your e-commerce & social messaging can improve how your brand resonates with customers
Trying to find a creative-strategy hybrid who’s a veteran in the fashion and beauty space with copywriting, editorial, PR, and branding experience under their belt? Start here if you’re:
Needing someone to make your brand universe coherent across emails, SMS, social media channels, website, e-commerce, influencer/creator partnerships, and retail/press materials
Globally-minded and want an editorial strategist who can speak to those in the US, UK, and EU markets with ease
Have a project, campaign, or some deliverables you need in mind? Let’s chat!