WElcOME!
My name is Elisa, and I’m a NYC-based Brand Messaging and Verbal Identity Strategist with over 12 years of experience in the fashion, beauty, jewlery, fragrance, retail, and media industries. I work with clients of all sizes and growth stages, from founder-led to legacy brands and agencies, to establish a well-defined, recognizable brand voice and narratives that encourage consumer engagement, product discovery, elevated shopping experiences, and community-led loyalty.
You’ll love collaborating with me if you’re:
Desiring a full tone of voice refresh
Ready to scale your defined verbal identity with proper guidelines and frameworks
Wanting to level up your next campaign with a Big Idea and key messaging that resonates
Confident in your content and ideas, but need structural clarity via content pillars, creative strategy, and streamlined editorial calendars
Require a copywriter ASAP who executes with the ability to flex your brand’s tone of voice to make sense for each platform
Curious how narrative merchandising and editorializing your e-commerce & social messaging can improve how your brand resonates with customers
Trying to find a creative-strategy hybrid who’s a veteran in the fashion and beauty space with copywriting, editorial, PR, and branding experience under their belt? Start here if you’re:
Needing someone to make your brand universe coherent across emails, SMS, social media channels, website, e-commerce, influencer/creator partnerships, and retail/press materials
Globally-minded and want an editorial strategist who can speak to those in the US, UK, and EU markets with ease
Have a project, campaign, or some deliverables you need? Browse my services page to see how I can help you.
Select one of my packages or reach out for a custom project, retainer, or whatever you have in mind.
Fill out my contact form with some details on what you’re looking for, or email me at elisa@elisalewittes.com.