Elisa Lewittes

Start here to find your brand voice, recontextualize your messaging amidst a rebrand, or undergo a serious verbal identity glow-up.

• Tone of Voice Guidelines 

• Brand Mission & Values Statement 

• Core Brand Pillars & Positioning Strategy 

• Key Messages, Taglines, and Naming Taxonomy 

• Creative Strategy & Briefing Templates 

• Editorial Calendar Template

Know your brand’s personality, but need structural clarity?

Let’s ensure that your messaging matches the medium without diluting your brand’s positioning or multifaceted identity.

• Tone of Voice Guidelines

• Brand Positioning Template & Strategy

• Naming & Collection Merchandising Taxonomy

• Creative Strategy & Briefing Templates

• Editorial Calendar Template

• External Creative Strategy Brief Consulting

So, you understand your customer, your USP, and the brand world associated with this shared identity. Yet, something about the tone, language, and messaging isn’t quite hitting?

Curated for narrative consistency, these offerings create an ecosystem that blends brand authenticity and ensures all parties feel seen. It’s time to dive deep to speak to every audience in their dialect and platform-native ways.

• Brand Mission & Values Statement/Architecture 

• Core Brand Pillars & Positioning Strategy 

• Creative Strategy & Editorial Calendars 

• Key Messages, Taglines, and Naming Taxonomy 

• Copywriting & Content Writing 

Copy and messaging materials that sound newsworthy and ensure that you’re camera-ready.

Everything you need for your next PR pitch or press release, media/VIP preview, brand dinner, trade show, RSVPs, and all things in between. Plus, these are the words buyers and wholesale teams need.

• Brand Book

• Brand/Founder & Team Bios for Pitching

• Press Releases

• One-Sheets (Evergreen, Brand Updates/Campaigns/Launches/Events)

• Pitching Key Messaging & Positioning

• Line Sheets/Lookbooks

• Event Invites/Mailers/Thank You Cards

• Gifting & Product Seeding Initiatives

• Event Material Copy (Table Settings, Decor, Gift Bags, Photobooths, etc.)

• Event Talking Points & Recaps

Memorable campaign messaging makes all the difference for brand visibility, initial sales, and community building.

Share-worthy copy leads to higher conversions and increased reach for your campaign’s debut, while serving as a backbone for long-term consumer loyalty.

From the main concept and tagline phase, through the creative briefs and all the copy, we’ll build all the creative structure you need to make your campaign eye-catching and enduringly alluring.

• Big idea & Key Messaging Decks

• Creative Briefs for Different Teams & External Partners

• Launch Messaging Strategy

• Editorial Calendar Template

• Copywriting & Content Writing

• Naming & Collection Merchandising Taxonomy

Big and small projects or anything in between, because you want your brand identity to be emotionally resonant, authentic, and feel intentional.

Essentially, we’ll ensure the messaging is the opposite of throwaway copy.

• Brand Awareness Campaigns

• Launches & Archival Re-editions

• Promotional Offers

• Partnerships & Collaborations

• New Product Line/Brand Expansion & New Wholesale/Market Expansion

Have a style guide already, or simply need words written? Send the brief for wordsmithing.

Get the messaging right, whether it’s short and snappy social copy or something hefty, such as a case study, white paper, or an important deck.

Ensure the tone of voice is on point and the copy is engaging either way. 

• Copywriting & Content Writing: 

  • Email Newsletters

  • SMS & MMS Copy

  • Social Media Captions/Text Overlay (Static & Video) 

  • Social Media Scriptwriting & Outlines 

  • Paid Social Ad Copy 

  • Blog Post Writing 

  • Thought Leadership Articles & Social Media Posts

  • Press Releases/Pitches/Brand & Founder Bios 

  • Brand Books 

  • Media & Wholesale One-Sheets/Linesheets 

  • Website Pages & PDPs (About Us, Landing Pages, FAQs, Homepage, Collection Pages, Pop-Ups, Squeeze Pages, etc.) 

  • Direct Mail

  • OOH Advertising 

  • Event Materials 

  • Retail/Wholesale Copy 

  • Influencer, PR, and VIC/VIP Seeding 

  • Case Studies 

Style supports substance.

You can have great products, but they don’t sell themselves. Powerful storytelling ensures the great quality you’re offering gets discovered.

Both virality and customer loyalty require customers to buy into a world that’s identity-reinforcing.

Thoughtful brand narratives are the most sustainable way to generate this initial emotional curiosity and lasting community.  

• Collection Concepting & Merchandising Taxonomy

• Brand Architecture Positioning & Messaging Strategy

• Collection & Product Naming

• Big idea & Key Messaging Decks

• Creative Briefs for Different Teams & External Partners

• Launch Messaging Strategy

• Editorial Calendar Template

• Copywriting & Content Writing

Want to spotlight a clear benefit or make them blush to entice them right away?

Naming decisions are needle-moving in any case.

Perfect collection and product names significantly increase consumer clarity and optimize for audiences seeking the best options for gifting or treat-yourself purchasing.

• Product Line (or Brand Extension) Naming 

• Collection & Product Naming Taxonomy 

• UX Messaging Strategy & Collection/Product Naming & Descriptions

• E-commerce Page Naming Strategy & Site Narrative Merchandising 

• Navigation, Customer Journey, & Cart Naming Systems 

• Chatbot Messaging Strategy

It’s time to banish the “tell me about yourself” anxiety.

Whether you’re a founder-facing brand, an entrepreneur, or need outside PR literacy to ensure your thoughts are perceived in ways that leave you beaming.  

• Founder Narrative, Mission, and Messaging Positioning 

• Thought Leadership & Newsletter Creative Strategy 

• Founder-Led Content Planning + Editorial Calendar 

• Media-Ready Bio & Key Messages 

• PR, Collaborations, & Partnership Narrative Consulting 

• Ghostwriting